TOBE, a Consumer Consulting Think Tank company that analyzes fashion, culture, and retail trends and provides their clients with strategies in business development, marketing and consumer engagment needed to modernized the brand’s visual identity.
I partnered with the Executive Vice President to concept and execute all elements of the corporate re-brand — including corporate identity, all publications, web and marketing collateral.
The re-energized company brand image overhaul helped to re-instate Tobe’s historic authoritative voice in the rapidly evolving trend forecasting market.